Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media...
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What’s a reasonable cost per click for social media ads? Insights here
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
The Castle Group Appoints Melissa Paiva as Social Media Account Director
New Role Created to Support Significant Practice Area Growth BOSTON, April 25, 2024 – With dramatic growth and increasingly integrated client engagements, The Castle Group, a Boston-based public relations, event management and marketing firm, has appointed Melissa...
Unlocking the power of engagement: How to craft compelling social media content
In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content...
10 best practices for combining SMS with social media in PR campaigns
It’s no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but...
Pindrop Hearing appoints The PHA Group for 12-month PR and social media campaign
The leading independent PR agency will be raising brand awareness for the esteemed audiology practice Pindrop Hearing, who specialise in the diagnosis and treatment of hearing conditions London, UK, Leading independent PR agency, The PHA Group, is pleased to announce...
Freedom Solar Power Selects French/West/Vaughan as Its Public Relations and Social Media Agency of Record
Agency selection comes as Freedom Solar expands its reach of solar panel installation across the U.S. RALEIGH, N.C. (April 4, 2024) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today...
Emplifi Rolls Out 10 New AI-Powered Social Media Marketing And Customer Care Tools To Increase Efficiencies Across Departments
Emplifi’s new AI-powered workflows increase a brand’s automation and personalization capabilities, allowing social media marketers and customer care agents to spend more time optimizing performance versus analyzing results New York, April 3, 2024 - Emplifi, a leading...
Social media users want more regulation, fearing misinformation will impact 2024 election
US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of...
Congress Passes Bill That Could Ban TikTok in the US: Experts Offer Insights on Cyber & Social Media Implications
The House of Representatives passed legislation today that would effectively ban TikTok in the United States. In response, Lisa Plaggemier, Executive Director of the National Cybersecurity Alliance (NCA), offers us her thoughts on the cybersecurity threat TikTok...